LONDON (October 23, 1989) Freedom Party president and leader Robert Metz was invited to appear at a round-table discussion on the environment sponsored by the London Free Press. Its objective: "to look at the economic realities of how we can or should change our lifestyles and business practices to save the environment."
The following electronically reproduced article was the somewhat disappointing consequence of a discussion that spanned over two and a half hours. Most disappointing was the amount of material missing from the original discussion, material that was taped, transcribed and edited for publication in the paper's Saturday Encounter section in January 1990. Many of the published quotes by all participants appear much more cut and dry (and often completely out of order) than when originally expressed, and many of the topics dealt with during the discussion were not published at all, placing some comments completely out of context.
Fortunately, the published debate has kept intact the contrast between Metz's views and those of the other panel members. Most striking is the almost dogmatic resistance to any real discussion of finding a solution --- particularly by assigning direct responsibility to polluters for their actions: "I don't agree that it must be an individual responsibility..." (Sweitzer); "The basis of this problem is that we think, erroneously, that there are definite right ways and wrong ways..." (Simpson); "Individuals must participate by sacrificing and by voting..." (Bryant); The big impact will come from more people like us supporting regulations and approaches for massive conservation..." (Bryant).
But criticisms of government policy abound; each of the panel members had something negative to say about government policy on the environment, but only Metz was opposed to more government intervention and regulation, citing this approach as a major cause of environmental deterioration.
We encourage you to review their arguments for yourself. Your comments, questions, observations, criticisms and compliments are welcome at e-mail. We publish letters, and all reasonable submissions will be published, with editorial responses where applicable.
Malone: There are probably several reasons why we haven't recognized the value of the environment until now. One theory is that, from a business point of view, natural resources have been considered as economic externalities or free goods.
Simpson: The guts of that attitude is a dynamic philosophy of how we feel about our own history. For example, we're proud of the pioneers that came here and opened up Southwestern Ontario. And what did they do? They cut down the forest.
We're horrified at a new generation of pioneers in Brazil burning the Amazon, while we still hold up our own pioneers as heros.
Another example: I grew up in the Nickel Belt and I sucked in those sulphur fumes proudly because they kept my father working. When that smoke stopped, it meant there was a strike on or the mines were closed and our fathers were out of work. Now, of course, I'm horrified with what goes into the air.
So we're all experiencing a kind of emerging understanding, along with a sense that there are alternatives.
I'm starting to come 'round to a more holistic way of thinking. Our problem in our society is that our basic philosophy has been reductionist: cause and effect. We keep breaking things into the smallest bottom-line points. But a business person can no longer think of air, oil, water or trees as free goods. They have to be understood as part of the circle. We are now slowly starting to realize is that almost everything is related to everything else.
Ogilvie: I don't believe that just looking at the economic issues will help us to understand the implications of something like the greenhouse effect. We need to understand the environmental science that's involved.
Metz: But how do you expect to get past the very simple questions that most people ask: "Why should I pay for this? It's not my problem? I'm only willing to pay so much." Whether vou like it or not, that is the simplistic way that people look at things.
Ogilvie: I think it's clear that people are willing to pay for introducing environmentally sound products and policies. Some of the polls indicate consumers would not object to having a few extra dollars tacked onto their hydro bill if that would result in a cleaner environment.
Sweitzer: The holistic approach is logical; it's an example that nature has given us. There is no clear start or finish, no simple cause and effect. Everything in nature is done cyclically. Everything returns to something else.
Environment and economics have to become interrelated. For example, in a more local economy, you wouldn't have to transport goods over wide distances. You'd cut down sulphur dioxide and decrease the greenhouse effect.
I've found that the best education is multidisciplinary, where you can understand how economics, history and the environment all interrelate. And you must start this education at a very young age.
Malone: The problem is that everybody wants to participate in the profit end of a cycle and to stay out of the losing part of the cycle.
Metz: I'm going to state outright that it's a hopeless cause to try to impress upon the masses a new awareness or a major attitude change. You have to direct your efforts to the economic svstem.
If you'll notice, wherever pollution and environmental deterioration take place on this planet, it's always under the direct jurisdiction of a public body - usually a government. Our waterways are polluted because they are publicly owned; we have tremendous pollution on our highways because they are publicly built and financed. I think we should have a total licensing system for using the roads. It would cover the cost of construction and pollution, and include paying tolls.
You have to tie benefit to cost to get the response that you want. I don't think, if you add a tax here or there, the citizen is going to connect that to his responsibility for the particular product he may be using. The economic connection should be much more immediate.
Ogilvie: We have too damned many cars in downtown London. How about a system where anybody who wants to enter the core during rush hour would have to pay a special fee?
Simpson: That's a last resort, but Singapore already does it. Everyone there realizes that the only way they can survive is to make such decisions.
In London, you would have been laughed at five years ago if you suggested it. But now? People might be willing to debate it. Londoners may be getting ready to consider such drastic measures.
Bryant: I don't think that attitudes, economics and the environment are all separate issues. Take the pulp-and-paper industry, which is probably responsible for a tremendous percentage of our gross national product. In the 1960s, they were among the worst polluters in Ontario: destroying rivers, using them as sewage treatment. And I prosecuted such mills in northern Ontario. But no one up there particularly liked someone coming from Toronto to prosecute their mill because it meant loss of jobs.
The questions now are do we have the technology to do better and what will it cost?
There is sometimes a gap - depending on the company, there is sometimes a very big gap - between the best available technology and what they're prepared to spend the money for.
Malone: Are you saying that the technology is not available or that the business decision has not been made to use it?
Bryant: The business decision has not yet been made. Consider this. If it becomes more economical to recycle and de-ink newspapers, what's going to happen to some of the pulp-and-paper mills? I know what's going to happen. There will be fewer mills. It will be environmentally sound, but there will be a price to pay. I won't have to pay it, but the guy living in Kapuskasing will pay because he or she won't have a job any more.
Sweitzer: We have to make the newspaper companies accountable for their own recycling programs.
As for people losing their jobs, as we start utilizing a lot of this recycled paper, we're going to create new jobs. Employment has to be redirected into the new alternatives.
Bryant: Fine. But what do you say to the member of Parliament from Kapuskasing where all those jobs are lost? Environmentally sound management may create as many jobs as it loses. We don't know. But it is going to cause tremendous dislocation.
Simpson: Let's put this jobs issue in another perspective. All around the world, because of scientific advancements and business incentives, everyone is now making products that use a smaller percentage of materials than ever before.
When I was growing up, we Canadians used to say that we didn't want to remain hewers of wood and drawers of water. But, in the backs of our minds, we knew we could do that and be rich. We won't have that to fall back on much longer. If we don't become more intelligent about our economic and development decisions, by the year 2020, we could have the problems that Argentina has today.
We are getting to a crunch. Our future successes on the world stage will depend upon having the courage to take a gamble, to bet the company.
Sweitzer: Obviously, the more global you can go, the more money you are going to make with more people purchasing your products.
However, from an environmental perspective, it's better to grow and manufacture products in your own country, utilizing the resources of your own land base, which saves energy and transportation.
Metz: I don't think there's any such thing as a local economy. The only thing that makes an economy local is some artificial barrier put there by governments.
I believe that going for a more local economy is tremendously harmful to the environment because you're encouraging diversification at the cost of our environment.
If I can get a product cheaper and more efficiently built from overseas, then it is not environmentally concientious to reproduce that product here - and likely at a higher price, too. The higher price tells you right away that it's a waste.
Simpson: I half agree with you, Bob, but what if, on the other side of the world, the reason it's made more cheaply is because they're not concerned about the environment.
Metz: Well, it's a tough world. The rest of the world is poor because they have backward governments: socialist, fascists, right-wing dictatorship. These are all totally antithetical to environmental concems. It has to come back to individual responsibility. And the only way you can exercise that is in an economy with an absence of tariff barriers and a free flow of goods, services and information.
Sweitzer: I don't agree that it must be an individual
responsiblity, a one-by-one choice, one-boardroom-one-
choice, one-household-one-choice.
Metz: You can't force it on people.
Simpson: Well, actually, we can - with political decision.
What business is trying to decide is how serious is the
public and political will on this issue. Business people
want to know: "if I comply with the regulations, will
everyone else also do so? Or will I be the sucker leading
with my chin? Does the government intend to enforce
this?"
Bryant: In global markets, you can't really export your
pollution because, whether they pump it up into the air
from Indonesia or Sudbury, it has the same effect in terms
of the global warming. We've got to change the mentality
that you can just dump in another jurisdiction where they
can't or won't enforce environmental regulations. In my
mind, that is just unacceptable.
Malone: Are you saying it's morally unacceptable or unwise
from a business point of view?
Bryant: Both. We just can't continue going to some of
these countries and experiment with faulty medical
products or use environmentally unsound practices.
Sweitzer: I agree. Everything we do locally does affect
global issues. To exploit Third World countries where they
have lower environmental standards, to dump wastes
there for the sake of stimulating their economy is wrong.
We've got to change attitudes by educating people from
the time they are born. That's the only way to have
corporate leaders and politicians that are responsible.
Malone: Let's get to some of the changes we might see in
our community. What changes are Londoners willing to
make in their own lifestyles? Probably most people
wouldn't mind less packaging. But what about fewer cars
per household? Or banning central air-conditioning?
Ogilvie: It depends on whether you give the consumer
viable alternatives. For example, the president of Cascade
says he can make unbleached brown toilet paper, but that
nobody would buy it.
I don't believe that. There are consumers who would be
willing to buy it. We recently bought a package of unbleached
coffee filters that was made in Sweden. Why
wasn't it made in Canada? It's obvious that there are
profits to be made from controlling pollution.
Sulphur dioxide and calcium sulphate, the byproduct
collected in smokestack filters have a certain economic
value. We should encourage industries and public utilities
to interface with each other. Maybe we need a ministry of resource recovery.
Bryant: Organic food is another example of money to be
made in environmentally safe production. I don't know if
it's just in vogue or if people are actually starting to show
an attitude change.
Simpson: I worked for eight years trying to introduce
solar energy into Africa. It was a fascinating experience to
see all the pieces that you had to bring together. The
financing: the banks wouldn't finance it because they
didn't understand it; they weren't prepared to pay for
risks. The governments wouldn't change their import
regulations so, as a result, solar technology (is) coming in
at sky-high tariffs.
It's a very long complex exercise to get new ideas
accepted. It's possible, but you have to have incentives.
Bryant: The problem is you have to get political leaders on
side first.
Simpson: Another problem is costing. We understand
traditional manufacturing. We can cost it and decide
whether it's a good investment. It's harder to plot what
the return will be on new, environmentally friendly
practices because we aren't used to them.
Sustainable development capital is another key point
which I don't hear many of the environmentalists talking
about. Part of our whole problem on a global basis is the
unequal distribution of capital - The Third World debt
crisis. Yet many of the people who are so upset about environmental issues,
about chopping down the Amazon
and so on don't link those two. Those countries aren't
going to behave in a more environmentally responsible
manner until we get over this debt crunch.
Metz: I'm opposed to government regulations and incentives
that impose someone else's point of view on how you
market your product. Lifestyle changes are only going to
happen when certain commodities become too expensive. Old tires
are thrown in landfill sites now and not recycled
because it's cheaper to use a government-subsidized
landfill site. There's the government again. Creating an artificially underpriced service.
As for getting a byproduct from this anti-pollution thing
on smokestacks, that's not the most efficient way to get
that substance.
We look at the corporation as the bad guy. He's not the
bad guy. He's us. If you have shares in anything, you are
the badguy.
Simpson: I agree with much of what you are saying,
but you lose me as soon as as you start saying "the
only way". The basis of this problem is that we think
erroneously that there are definite right ways and wrong ways.
I'm finally beginning to understand why I was taught
Greek tragedy at university. The Greeks were wise
enough to present a problem in such a way that you
identified with the good guy until a second character
enters who tells his story about the relationship.
And you think, "Oh no, this must be the good guy."
So the two of them are in conflict and the Greeks
said "Work that one out, Buddy."
Both sides seem to be the good guy and that's what life is about.
Metz: There is a conflict of interest, but there's
never a conflict of rights, not if rights are properly defined.
Look, my interests end at my fence in my back yard
where my neighbour's back yard begins.
Bryant: Can I comment on that? I don't think environmental
issues are as simple as lines drawn on a map. We're finding
more and more that everybody will be on both sides of the
environmental issue. We are all part of the cause and we all
have to learn to minimize the damage that we do.
It's a trade-off. The interests of any species cause degradation
in the environment. The question is where are the limits and
tradeoffs. If you stood up and said: "We're going to lose 20
per cent of our standard of living," some people would accept
that for a better environment, although I'm not sure we'd get
the same high support in the polls.
Simpson: Frankly, I don't think the big impact is going to
come from what we each conserve individually, although
I very much respect that. The big impact will come from
more people like us supporting regulations and approaches for massive conservation.
For example, at Ontario Hydro, they've only just began
to make the leap beyond being an engineer-dominated company that was
always looking for ways to
increase supply. They went nuclear to do that. After a major effort
of education and public pressure, those engineers are now starting put their
creativity into conservation. Now that's an attitude change. That's
the kind of entrepreneurship we're looking for. We're trying to introduce
social innovations where we take money away from the short term and invest
it in new ideas.
I recently watched the (Canadian) Petroleum Association make a presentation
to their business associates about the scientific evidence of the global
warming effect. A lot of the executives started to say:
"You can't really prove that; you can't be absolutely sure."
And he said: "Hey, I'm just telling you what the scientists
are saying. You're right, they can't prove it. Now, you wanna gamble?"
It was the right way to send it back to them because, in
business, you may do absolutely nothing about environmental
issues in your company ind nothing may happen. But, if the
scientists are right, look at the alternative. And that's
when the debate changes.
Ogilvie: I was really surprised to see in a recent issue of
Canadian Business Magazine an article showing business
people the costs of environmental problems, how it relates
to the bottom line. The take-home message was: "Okay, global
temperatures are going to increase. That means fisheries
and agriculture will change, and in some cses, for the better.
Some crops will be grown further north."
Simpson: When the risk starts to become so high, you turn to your
entrepreneurial managers to find alternatives. If a
ccompany gets in an environmentally friendly new product early, it's got a market.
Another thing that really hit me at the petroleum meeting was that
the managers were being torn apart. They
were all getting hit at the breakfast table by their kids who
were asking them, "What's your company doing about
this?"
You try to defend yourself, to say "look, it's a complex
issue." But the kid says "Yeah, but dad, what are you doing
about it?"
Malone: To wrap up, I'll give you each exactly one more
minute. You can either reiterate what you feel is the most
crucial isue. Or you can answer our last question: Are the
ideals of our economic system - private property, independent
initiative, the profit incentive - compatible with
saving this planet?
Sweitzer: All right, I disagree with Robert (Metz). I feel
that awareness is important and that we can build on it.
Each individual can make an impact on the environment
through their purchasing habits, disposal habits and the
energy they consume in their daily life. And we have to provide
alternatives if we expect individuals to act more
responsibly.
Metz: I didn't say awareness isn't important. It is. But I
think awareness has to extend into economics.
I advocate private property, independent initiative and
profit incentives as the only ways we're going to solve our
environmental concerns. I think all pollution is on public
Property. How can you operate anything at a loss and
expect it to sustain itself? I also think that taxes and
regulations are the worst way to try to solve the problem.
Bryant: In the 1980s, the environment problem has been
driven by one value only and that's money. That's a
cynical statement, but I am cynical.
There's no one solution to the problem. I believe the
solutions lie in attitude change and value change. We
must marry our technology to achieving certain goals and
good leadership must come from government and industry.
Individuals must participate by sacrificing and by
voting. But we must participate.
Simpson: I agree that managers, in both the public and
private sectors, have a major responsibility. We're trying
to change our programs in business schools to include not
only problem-solving, which is "What is logical and
reasonable?" And not only implementation skills, which is
"How do you make something happen?" But also the
third aspect, which is vision: "Where do we want to be?"
We're trying to spotlight the alternatives. There are
entrepreneurs who can offer both technical and social
innovation which people with a conscience can really get
behind. It's possible to change.
Ogilvie: It bothers me that very often the press seems to
emphasize the negative side of everything. There are very
positive things happening that never get reported. We
zero in on the bad guys and we don't talk about the good
guys. I was reading the other day about a little oil company
in Alberta that spent an extra $400,000 more than it
was required to (in order) to eliminate emissions from its
plant. This is the sort of the thing we need to hear more
about. People learn by example. Any company that exhibits
that kind of responsible behavior should receive great
publicity.
Simpson: We can't talk about this crisis as if what's
needed is just a technological fix.
Most of us don't want to change. But I think you're
going to see some significant changes in the next 10 years.
Instead of focusing on all the evil people out there -
the capitalists whose only concern is maximization of
profits - I'm more interested in spotlighting the
capitalists with a conscience who say: "Yeah, I got some
concerns, too, but I've gotta keep my company alive, so how
can I do it and be responsible?"
One of the dilemmas of this revolution we're going
through is that really hard-core environmentalists are
having some difficulty adjusting to the possibility of a
capitalist with a conscience.
Ogilvie: When the president of Scott's Hospitality (Kentucky Fried Chicken)
takes public transit to work, he's
providing an example. Will the junior executives follow
his example? What do you think?
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last updated on April 28, 2002