In the summer of 1984, Freedom Party Action Director Marc Emery wrote a letter to the editor of the London Free Press opposing taxpayer funding for London, Ontario’s City council’s bid for the 1991 Pan Am Games. It was so heavily edited by the paper, that Emery decided to print 20,000 copies of a letter. With Freedom Party co-ordinating 15 volunteers, the letter was delivered door-to-door to Londoners. It would mark the beginning of a Freedom Party campaign that, in June of 1985, met with success.
Freedom Party kept track of responses to the letter and put together a list of main talking points for use during interviews or call-ins to talk radio programs about the subject.