AUDIO – DESCRIPTION:
Just days before the launch of a new London weekly newspaper spearheaded by Marc Emery (The London Tribune), this news report interviews the editor of the London Free Press, William C. Heine, who says the evidence suggests that it is not economically viable to run more than one daily newspaper in a place like London that has a population of less than 1,000,000 people. Heine is asked what happens when a two-paper town to a one paper town; he points out that almost all newspapers are now owned by only two companies, Thompson and Southem. Marc Emery is interviewed and speaks out against government subsidizing failing newspapers. Heine says that new technology, such as the word processor, is allowing newcomers like Emery to publish a competitive weekly magazine at an affordable cost. Emery adds that a daily newspaper is becoming obsolete because of electronic media like radio and TV that can deliver information instantly. He adds that The London Tribune will offer something different from the London Free Press: it will focus primarily on local news. To promote the newspaper, the company is advertising on radio, on buses etc..